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In the 90s, the Malaysian beauty scene was in its infantry stage, where most beauty salons were small private businesses that served their individual pool of customers. In 1994, the Low husband-and-wife team started their first beauty salon within a hair salon located on the second floor of a shop-house in Kuala Lumpur. It was a mini beauty salon measuring just 200 square feet, but there began the couple's efforts in establishing their business in the beauty industry. They worked hard and treated each person who walked through their doors be it customers, colleagues, friends, or suppliers, with respect and sincerity. Within a year, their business grew steadily and the mini beauty salon was expanded.

In 1997, in addition operating their own beauty salon, the couple started to carry some brands of beauty products. They traversed the country encouraging beauty centres to join them under their umbrella. After three years of garnering much support from various industry stakeholders, the Herbaline brand was born in 2000.

With many years of experience in the beauty industry, the Low couple came to the realization that to establish a strong beauty brand, one needs to overcome the challenge of operating many beauty salons at the same time, in order to teach and share the right attitude and mindset in this business and to lead all who have gathered under the group's umbrella towards success. After sowing the seed of expansion, Herbaline established 13 branches and more than 35 franchise outlets across Malaysia and Brunei.

In 2005, many big beauty brands started a long chain of outlet stores. The Low travelled often overseas, to observe and learn about the beauty industries in foreign countries. In 2006, market challenges drove the couple to a restructuring process, aimed at moving the group towards atrendier, modern spa concept. The decision was a wise one as the brand grew strength to strength and thus began the brand's journey towards becoming one of the strong pillars of the beauty industry.

"Always conduct your business with sincerity and the best of your efforts without asking what are the rewards." This has been the Low's motto in facing the challenges of building their business in the last decade.

Malaysia's reknown beauty brand Herbaline cordially invite those who share our philosophy to join our group. Let's join hands in working towards a bright future in the beauty business.